Tele-survey has, in the recent years, acquired for itself a poor reputation as being intrusive and annoying, with agents contacting customers at any time of the day. On the other hand, online lead generation is often considered more hip and at the same time less bothersome!
However, the question still remains, which one of the two yields better returns as a business strategy? And here, despite the attributes of online lead gen, tele-survey scores higher. This is largely because of the personal touch that tele-survey has, as opposed to online lead gen. With a person calling customers, there is the possibility of recording specific feedbacks; while online lead gen is only a marker of customer interest in the form of numbers without any details.
Also, with online lead gen the agency lies completely with the customer; whereas tele-survey gives the company seeking information some agency as the agent has a chance to negotiate and voice his/her reasons as well. Tele-survey being a form of two-way communication has better scope than online lead generation where the data flows only from the customers’ side.
Moreover, studies certify that tele-survey generates more accurate data, because with online lead generation customers often tend to feed fake addresses or contact details. With tele-survey you can be sure that you’re speaking to an actual person and not a fictitious number!
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